Jaspriya Sahmey is a print and digital designer experienced in visual identity, brand strategy and art direction.
As part of her work experience, Jaspriya has worked on print and digital branding projects in industries ranging from fashion, jewelry, and textiles, to furniture, lighting, and home decor. She also has extensive experience in art directing campaigns for esteemed Indian designers like Sunita Shekhawat, Swati+Sunaina, including some leading IT, real estate, fashion and lifestyle brands across India, Europe and the US. Her works have been recognized and featured by AIGA, Communication Arts, Red Dot and GDUSA.
Jaspriya earned a Master’s degree in Graphic Branding & Identity from London College of Communication (UAL) and another Master’s in Graphic Design & Visual Experience from Savannah College of Art & Design (SCAD). She is currently working at Lippincott, New York.
Education
2020 MA Graphic Design & Visual Experience, Savannah College of Art & Design (SCAD), Atlanta
2018 Certificate in User Experience (UX) Design, Chelsea College of Art & Design, London
2012 MA Graphic Branding & Identity, London College of Communication (UAL), London
2008 BA Journalism & Communication Studies, Manipal Institute of Communication, India
Interests
Branding & Visual Identity
Art Direction
Editorial Layout Design
Motion Design
Dream projects to do..
Airline Brand Experience
Skincare Packaging
Natural History Museum Exhibition
Hospitality Branding
and many more..
Projects done with..
Cisco
Intuit
Walmart
Nokia
Ernst & Young
Kishandas & Co.
Sunita Shekhawat
Swati & Sunaina
Cottons & Satins
Keha Casa
Curoq Collective
Formus
Inliving
Rimple & Harpreet Narula
Awards and Recognition
2022 GDUSA American Package Design Award Winner for En Bouquet Project
2022 Indigo Design Award Gold Winner for En Bouquet Project
2021 Red Dot Design Award Winner in Brand & Communication Design for New Paradigm Project
2021 Featured in GDUSA Students to watch
2021 GDUSA American Graphic Design Award Winner for New Paradigm Project
2021 Communication Arts Interactive Competition Finalist for Apocalyptic Movies Project
2021 Communication Arts Typography Competition Finalist for The Curious Travellers Project
2021 Indigo Award Gold Winner in Book Design Category for Mapping the Senses Project
2021 Indigo Award Gold Winner in Main Title Design Category for The Curious Travellers Project
2021 Outstanding Achievement Award at Savannah College of Art & Design
2020 Red Dot Design Award Winner in Brand & Communication Design for Mapping the Senses Project
2020 International Design Awards (IDA) Bronze Winner in Prints & Catalogs Sub-Category for Mapping the Senses Project
2020 International Design Awards (IDA) in Multimedia/Animation Honorable mention for The Curious Travellers Project
2020 Creative Communication Award (C2A) Best of Best for Mapping the Senses Project
2020 Creative Communication Award (C2A) Winner in Branding Identity for Jimmy Carter Museum Re-branding Project
Featured In
2021 GDUSA Annual Awards Showcase
Heirloom box packaging and collateral for Swati & Sunaina saris, featured in The Voice of Fashion.
Typographic Posters featured at Binders Art Gallery in Atlanta at AIGA Student Pin-Up Show in 2020
Graduate Academic Projects featured in SCAD Secession 2020
Food Network, Branding project featured in SCAD Motion Media Kinetik 2020
Major Project Thesis from London College of Communication featured in Transeuropa Festival 2013 and Graduate Exhibition Show 2012
Affiliations
AIGA Atlanta Chapter