Keha Casa is a luxury bath, decor and accessories brand featuring Antoniolupi, THG Paris, Devon & Devon, Mutina, Sicis, Giovanni Barbieri, Mitage and Lithos Design from Europe.

Naming + Strategy + Visual Identity + Store graphics and way finding + Launch event and advertising collateral

Keha Casa represents a heritage of beauty, quality and rare value. A journey of art and desire to curate a unique story; one that is rooted and inspired by modern India.

Naming, Strategy and Identity

The founders Kekin Shah and Abdul Hameed Khan had a vision for luxury lifestyle in India. They wanted to focus on customization and personalization while skilfully incorporating their distinct signature in the brand. The term ‘Keha’ incorporates the names of its founders who were keen to incorporate their distinct style in the very essence of the brand. Keha means dialogue in old folklore. The brand's vision is starting a dialogue on magnificent, limitless and curated extravagance in the Indian market. The target of Keha Casa's identity and brand language is a discerning audience.

The typeface, a play on the letter K and H, is chosen as a synonym to the clean and crisp modern structural product line. Midnight blue is the primary colour with a tinge of gold foiling technique and use of Pantone metallic gold to give the brand an uber sophisticated look. Custom illustrations in freehand style act as another layer in the communication strategy.

‘India’ is a part of identity. It denotes top end luxury FOR India (market), FROM India (with Indian collaborative touches) and also marks a place of belonging.

Brand’s mission

To provide a platform that offers the best in world design for the Indian home, through an experience that is seamless, collaborative and exclusive.

Website created for the brand created and customized at Squarespace www.kehacasa.com

Credits

Illustrations: Swati Kharbanda | Store Photography: Pallon Daruwala | All creatives are developed while working at Illum Design Pvt Ltd.