New Paradigm is a digital transformation consultancy enabling businesses to transition to digital platforms in the new era post COVID.
Digital Branding + Visual Identity
Logo construction pixel by pixel.
The brand stands for accepting change and shifting perspective to find new ways for business models to sustain in this unprecedented time. The concept for logotype originates from a pixel to moving slabs, developing into a typeface resonating the idea of a paradigm shift.
Paradigm Shift.
Awards
Winner of the Red Dot Award 2021 in Brand and Communication Design.
Winner of 2021 GDUSA 58th American Graphic Design Award.
Honorable Mention 2021 International Design Award in Multimedia.
Honorable Mention 2021 Creative Communication Award in Brand Identity/Branding.