Formus creates bespoke interiors, furniture and accessories.

Strategy + Positioning + Naming + Visual Identity

The new strategy brings together a collaborative brand of leading architects and curators who envisage a modern sophisticated output that Formus effectively executes.

The constructed logotype compliments the ‘making’ concept, furniture, layouts, plans and an architectural thought process.

Each alphabet in the logotype represents a strong visual symbol. Slanted lines at 45º angles slashing the alphabets, imagery and layouts give a sense of sharpness.

Website designed and customised on Squarespace. www.madebyformus.com

Black and gold colour palette with blind UV as fabrication techniques represent a luxe visual language. The love of making is also represented in the photoshoot concept of the factory, store and products.

Credits

Photography: Vidura Jang Bahadur | *All creatives are developed while working at Illum Design Pvt Ltd.