Inliving | Furniture Branding, Strategy & Art Direction

Inliving is a premium retailer of high-quality solid wood furniture for bedroom, living, dining and outdoor spaces.

Branding + Art Direction for E-commerce, B2C and B2B

Brief

Re-brand the visual identity system. Create compelling imagery for advertising campaigns (print & digital) for Elle Decor and Architectural Digest. Redesign the stores all over India. Art direction for entire product range, cataloguing, E-commerce website (Magento based), content generation and store experience.

Concept

A skilled woodworker understands the core of wood, it’s quality, it’s texture, scent and tactile memory. Today the earlier style of woodworking furniture has taken bespoke characteristics. Inliving is a premium retailer of high-quality solid wood furniture for bedroom, living, dining and outdoor spaces. They focus on the craftsmanship and quality of the end product. The brand’s mission embodies the love of woodwork along with the precision complex modern day machinery offers.

Design Outcome

We distilled the essence of the brand down to the tagline ‘Consciously Engineered’. The word ‘consciously’ represents labour, thought, skill and a sense of responsibility towards the environment. The term ‘Engineered’ emphasizes the efficiency, quality and preciseness of the production.

The logotype has been made to capture the essence of Inliving’s tagline. It is a bold, sharp, clean, sans-serif typeface with an identity system for the global audience. The design language for the brand is modern, straightforward and typographic.